Margaret Fretas ~ Print Production Manager
Madhouse Advertising Inc:
The Flat Iron Building located at 49 Wellington East.
“I love this quirky wedged shaped building because it looks magical and old fashioned to me. Nestled at the intersection of Front, Wellington and Church on a triangular piece of land with its backdrop of city skyscrapers it is by far the most unique building in the city in my opinion. I can almost picture a horse and carriage pulling up and a bowler hatted gentleman stepping down and entering the building.”
Built in 1891 by architect David Roberts, Jr. as the business headquarters for the powerful Gooderham family it has become a Toronto landmark as much for the building itself as the mural on it’s back wall. The Flatiron Mural by renowned Canadian artist Derek Michael Besant uses a trompe l’oeil effect to wall appear to have more windows and gives it a more mobile effect by having its edges ‘fluttering’ away where they are not ‘tacked’ down.
Tune in next week when the head honcho of Madhouse gives us her take and the final installment of “What’s Your Favourite Building In Toronto?”
What is your favourite building?